Optimising Your Google Listing in 2024: A Guide for Businesses
Optimising your Google Listing is more crucial than ever in 2024, as Google My Business (now known as Google Business Profile) continues to be a key player in local SEO. Whether you’re a small local shop or a large corporation, having a well-maintained Google Listing can significantly increase your visibility and attract more customers. Ensure your business makes the most out of its Google Business Profile with these helpful tips and tricks:
Claim and Verify Your Business: The first step to taking control of your Google Listing is to claim and verify your business. This process confirms that you are the rightful owner of the business and provides you with the authority to manage the listing. Verification is typically done through a mailed postcard, phone call, or email.
Accurate and Comprehensive Business Information: Make sure all your business information is accurate and easy to understand. This includes your business name, address, phone number, and hours of operation. Regular updates are necessary to reflect any changes, like holiday hours or temporary closures, ensuring your customers always have the right information.
Optimise Your Business Description: Google allows you to add a description of up to 750 characters. Use this space to clearly explain what your business does, the services you offer, and what sets you apart from competitors. Be concise but informative, and include keywords that potential customers might use to find your services.
Utilise Categories and Attributes: Properly categorising your business helps Google understand what type of customers should see your listing. You can choose from several categories and attributes that best describe your business. For example, if you’re a restaurant, you might select attributes that show you offer takeout, delivery, or outdoor seating.
Encourage and Respond to Reviews: Reviews are a significant component of your Google Listing. Encourage happy customers to leave positive reviews and always take the time to respond to reviews, whether they are positive or negative. This interaction not only improves your public image but also signals to Google that you are active, which can help improve your ranking. Our Google Review Cards come in handy for this!
Add Photos and Videos: Listings with photos and videos typically receive more engagement than those without. Regularly update your profile with high-quality images of your products, services, and business environment. This visual appeal can significantly influence a potential customer’s decision to choose your business over others.
Post Regular Updates: Google Posts is a feature that allows you to share updates, promotions, events, and offers directly on your Google Listing. These posts appear in Google Search and Maps, giving you a direct way to communicate with potential customers and keep them informed about what’s new with your business.
Google Update Example
Use Messaging: Google’s messaging feature allows customers to directly message your business from the listing. This can be a great tool for improving customer service and engagement. Ensure you respond promptly to messages to maintain a high response rate and customer satisfaction.
By following these tips, you can ensure that your Google Business Profile is an effective tool for attracting new customers and growing your business in 2024. Keep your information up-to-date, engage with your customers, and continuously optimise your profile to stand out in local searches.
Need a hand? Our Google Listing Optimiser service is here to ensure your business stands out and attracts more customers. Let us handle the details so you can focus on what you do best. Contact us today to get started!