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What are Google Ads & how do they work?

Ever seen those ad links at the top of a Google search page? Well, that’s a Google ad and if you want to advertise at the top of the page when people are searching for businesses like yours, you can, you just have to pay a small fee whenever someone clicks. 

Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website, exactly when people are searching for the services you offer. Now, because you only pay when someone clicks on your ad, it means you only pay for actionable results so you can measure the effectiveness of this advertising method very accurately. Nice!

The key to a successful Google ads campaign is the way it’s managed. Google Ads, you could argue, is like art… anyone can draw a picture, but only the very skilled can create a masterpiece. Our Google Ads team have 10+ years experience building and optimising campaigns… they can’t wait to work their magic on your account!

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Did you know?

There are over 2.3 million searches performed on Google every second and almost all results include PPC ads!

Why Google Ads?

  • Everybody wants to be at the top of the Google search page. The Google ads platform gets you there quickly and efficiently so you grow your business at a rapid rate.
  • If prospective clients are searching for businesses like yours, you want to be the first business they see. Google ads get you in front of those customers so you can generate more enquiries and sales.
  • Everyone wants to know they’ll get a return on investment. The great news is with Google ads, you only ever pay for actionable results that matter to you, like clicks to your website, phone calls to your business or an increase in-store visits.
  • Google ads will help you to take your online visibility from zero to hero on the world’s leading online platform. This means you’ll reach a broader more qualified audience quickly and create sales opportunities in an instant.

Here’s how a PPC Campaign works…

  • We Create

    Our team of PPC experts know how to create and optimise campaigns for growth. We won’t waste your money on trial and error – we already know what does and doesn’t work! We’ll sort your account structure, evaluate your keywords and look for better opportunities, design compelling ads, and more.

  • We Optimise

    Our PPC experts undertake in-depth analysis to ensure the content within your campaign is optimised to relentlessly drive activity to a relevant and quality audience.

  • We Manage

    To ensure that your PPC campaign is achieving the desired results, we regularly monitor its performance and optimise accordingly. We assess data and even analyse the performance of other advertisers in order to identify where we are succeeding and where there may be missed opportunities.

  • You Deal With Enquiries

    While we do the hard work getting you found online, all you need to do is sit back and turn those enquiries into customers!

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“I used a digital agency for years and, in hindsight, having experienced working with Local Insights, that digital agency was poor!

The guys at Local Insights do what they promise. They keep me updated along the way, and their strategies have generated impressive results.  I’ve been working with Local Insights for 6 months now, and in summary, I pay half of what I used to on my Google Ads and they generate twice as much traffic. It’s transformed my business. Enough said!”

Billy Gladwin, Owner of A Flooring Boutique

The service everyone’s raving about…

We know what it takes to help businesses like yours capitalise on Google Ads.

To find out how it works and what it costs, book a chat with one of our experts, we can’t wait to hear from you!