How does SEO work?
If you’ve got a website, the first thing you’ll want to do is make sure it’s search engine optimised so potential customers can find you on platforms like Google. Sounds easy, but actually, how on earth do you actually pull it off?
That’s where Local Insights come in. After a decade of working in the industry, we know all the right SEO tactics to ensure your website is optimised so more people can find you online.
How do we do it? Put simply, we set up your website to provide all the right signals to Google so it knows what to rank you for. Then we relentlessly optimise to increase your rankings for the search terms you want to be found for. The result is you’ll appear prominently on the world’s most used search engine so you can increase your website traffic and get more customers.
The process itself takes a huge amount of time and requires a serious amount of experience and skills to get results. The good news is we know our process works because we’ve got 1000s of happy clients.
Why do you need SEO?
- If your website is not on page 1 for the search terms people are using to find businesses like yours, you’re losing potential revenue. If that’s the case you need SEO, it’s that simple.
- Effective SEO makes your website more visible to your target audience leading to higher engagement, traffic and ultimately conversions.
- A highly visible profile on search engines builds the trust and credibility of your brand which enhances your reputation score and leads to higher conversions.
- The benefits of SEO are sustainable over the long-term so you can reap the rewards for years to come.
- Google changes it’s ranking algorithm regularly so proactive SEO means that you stay ahead of the game and in front of your competition. Do nothing and you will get left behind.
Did you know?
On the first page alone, the top five organic results account for 67% of all clicks!
Our Proven SEO Formula…
Our objectives are simple: increase your website traffic so you get an increase in customer enquiries and sales.
Keyword Analysis & Implementation.
The first thing to do is collaborate and make sure we’re singing from the same hymn sheet when it comes to the keywords you want to be found for on Google. We need to identify your keyword wishlist and analyse their search volumes and competitiveness – this ensures we’re targeting keywords that will deliver a good return on investment.
Technical Audit and Fixes.
We are experts at ensuring your website is technically on point. Integral to any campaign is a strong foundation to build your website’s authority. We look at and fix everything from code, to content ratios, to load times and everything in between.
Link building also called “backlinking” or “incoming links” are created when one website links to another. As part of your campaign, we create relevant keyword-focused content and publish it to a Google-trusted third party website. The content has a link back to your website.
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content which is why it has such a positive impact on your website’s ranking position and search visibility.
Regular Optimised Content.
On a regular and ongoing basis, we will create SEO-friendly content focused on the keywords we want to promote. This will naturally increase your website’s relevance in relation to the keywords we’re targeting. This will help build authority which will, in turn, enhance your ranking position.
“If you’re looking for a company to help you with search engine optimisation, then I don’t believe there can be anyone better out there than Local Insights. Our Google rankings have shot up and the benefits for our business have been huge.
They have gone above and beyond to help us out. They are always in good contact with us and, on top of that, have been a pleasure to work with. Their expertise inspires so much confidence and their friendly manner has been a joy to work with.”
Karen Stocker, Owner of Froxx