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In today’s digital world, customer reviews are super important. They build trust, improve visibility, and can even make or break a potential sale. But how do you make it easy for your customers to leave those all-important reviews? Enter our Tap to Review cards! Keep reading to learn how it works:  1. Engage & Tap The magic starts with a […]

Creating content that not only captures attention but also converts is a critical skill in the digital age. Engaging your audience with compelling content can drive traffic, generate leads, and ultimately increase sales. Here are some tips to help you create content that resonates with your audience and prompts them to choose your business! 1. Know Your Audience Understanding who […]

In the ever-evolving world of digital marketing, staying updated with the latest SEO strategies is crucial for small businesses to remain competitive. Here are five actionable SEO strategies tailored for small businesses in 2024: 1. Optimise for Voice Search Voice search is becoming increasingly prevalent with the rise of smart speakers and voice assistants. Optimising your content for voice search […]

Optimising your Google Listing is more crucial than ever in 2024, as Google My Business (now known as Google Business Profile) continues to be a key player in local SEO. Whether you’re a small local shop or a large corporation, having a well-maintained Google Listing can significantly increase your visibility and attract more customers. Ensure your business makes the most […]

Integrating social media into your overall marketing strategy isn’t just beneficial; it’s essential in today’s digital-first world. Social media offers a unique opportunity to enhance your brand’s voice and reach while connecting with other marketing initiatives. Here’s how to ensure social media not only fits into your overall marketing strategy but also enhances it. Start With Your Goals: Before diving […]

SEO myths can lead to ineffective strategies and missed opportunities in digital marketing. Here are some of the most common SEO myths: More Keywords, Better SEO: The idea that simply stuffing content with keywords improves rankings is outdated. Search engines now prioritise context and user experience. SEO Is a One-Time Effort: Some believe that SEO only needs to be set […]

Your Google listing is vital for online success. Here’s how you can optimise each area for maximum impact: Business Information Ensuring accurate details such as opening hours, location, and services provided is essential. This builds trust with potential customers and helps Google understand your business better, leading to improved visibility in local searches. Reviews Managing reviews effectively is crucial for […]

In this blog, you’ll meet some of the legends behind our clients’ digital marketing strategies. From account management to content creation, every member of our team plays an important role in making their online presence a success. Keep scrolling to get to know some of our awesome team members and their top tips! Account Management – Danny Hi, I’m Danny, […]

In today’s business landscape, local businesses face the challenge of an increasingly crowded marketplace, and with more and more people turning to the internet to find services, it’s never been more important for businesses to stand out online. This is where digital marketing plays a significant role in reaching and engaging with customers effectively. Local Insights has emerged as a […]

Seven years ago, Local Insights was born out of a shared dream among three friends – Dan, Benji, and Nathan. With over a decade of collective experience and a passion to make a difference, we set about on a mission to help local businesses across the UK not just enter the online space but excel in it. Today, we reflect […]