Group of people on their phones with text overlay ‘Your Instagram Content Just Got More Powerful’ highlighting the impact of social media SEO.

Big News: Your Instagram Posts Can Now Appear in Google Search!

There’s a major update in the world of digital marketing, and it’s a game-changer for businesses on Instagram! Google has begun indexing Instagram posts, meaning your content can now appear directly in search results. That means your content isn’t just for your followers anymore; it’s got the potential to reach a much wider audience!

What’s Changed?

Until now, Instagram posts were mostly hidden from search engines. Unless someone followed you or stumbled across your profile, your content stayed within the walls of the app. However, with this update, public Instagram posts can now show up when someone searches on Google for related products, services, or inspiration. That’s big news for visibility and even bigger for businesses!

This opens up a huge opportunity for those investing in social media services and content creation for businesses, especially if you’re looking to reach new audiences beyond your existing follower base. So, how do you make sure your posts are not just scroll-worthy, but also search-worthy? Here’s how to start optimising your Instagram for search:

1. Optimise Your Captions and Hashtags

It’s no longer just about the aesthetic. Captions now play a key role in how discoverable your content is on Google.

  • Hashtags still matter, too. Use them thoughtfully to help Instagram categorise your post and increase its reach.
  • Use descriptive keywords that your audience might actually search for.
  • Instead of “yum!”, try “gluten-free cupcakes in Hertford.”

2. Engagement is Everything

Both Google and Instagram love content that people interact with. That means posts with lots of likes, comments, saves, and shares are more likely to be picked up by the algorithm and shown in search results.

  • Ask questions in your captions.
  • Use polls in stories.
  • Encourage your followers to tag friends.

The more engagement, the better your visibility.

3. Use Keywords Strategically

Think of your Instagram profile like a mini-website. Your bio, captions, and even alt text for images are prime real estate for keywords that describe what you do. But don’t overdo it. Keep your copy clear, natural, and genuinely helpful. Make it easy for both people and search engines to understand what your business is all about.

4. Make Sure Your Profile is Public

This one’s essential: Google only indexes public Instagram accounts, so switch your business profile to public if it’s not already. Bonus points for including your location if you’re a local business and for optimising your bio with keywords and a clear description of what you offer.

5. Stay Consistent

Google and Instagram favour accounts that post regularly and stay active.

  • Keep a steady posting schedule.
  • Mix up your content: product highlights, behind-the-scenes, tutorials, customer stories.
  • Share valuable and relevant posts your audience will love.

Consistency builds trust and gives your content a better chance of being seen both on social and in search. When you work with a digital marketing agency like ours for your social media marketing, you don’t have to worry about posting consistently. We’ll keep your socials active and on-brand, so you can get on with doing what you do best – running a business!

Ready to Reach More People?

With this NEW update, your Instagram posts now have the power to reach beyond your followers and land directly in search results. If you’re already creating great content, now’s the time to make sure it’s discoverable, optimised, and working even harder for your business.

Want help making your Instagram (and other social channels) work better for you? Book your FREE social media audit today!