Month: May 2024

SEO myths can lead to ineffective strategies and missed opportunities in digital marketing. Here are some of the most common SEO myths: More Keywords, Better SEO: The idea that simply stuffing content with keywords improves rankings is outdated. Search engines now prioritise context and user experience. SEO Is a One-Time Effort: Some believe that SEO only needs to be set […]

Your Google listing is vital for online success. Here’s how you can optimise each area for maximum impact: Business Information Ensuring accurate details such as opening hours, location, and services provided is essential. This builds trust with potential customers and helps Google understand your business better, leading to improved visibility in local searches. Reviews Managing reviews effectively is crucial for […]

In this blog, you’ll meet some of the legends behind our clients’ digital marketing strategies. From account management to content creation, every member of our team plays an important role in making their online presence a success. Keep scrolling to get to know some of our awesome team members and their top tips! Account Management – Danny Hi, I’m Danny, […]

In today’s business landscape, local businesses face the challenge of an increasingly crowded marketplace, and with more and more people turning to the internet to find services, it’s never been more important for businesses to stand out online. This is where digital marketing plays a significant role in reaching and engaging with customers effectively. Local Insights has emerged as a […]