7 Years of Empowering Local Businesses: Our Journey

Seven years ago, Local Insights was born out of a shared dream among three friends – Dan, Benji, and Nathan. With over a decade of collective experience and a passion to make a difference, we set about on a mission to help local businesses across the UK not just enter the online space but excel in it. Today, we reflect on the last seven years, which has been a journey marked by innovation, resilience, and unwavering commitment to our mission.

2017 – How It All Started

In April 2017, Local Insights turned from a dream into reality. We launched with a groundbreaking service offering virtual tour technology that allowed businesses to showcase their spaces on Google Maps. Our first client, the Hertford Wellness Centre, marked our first milestone, proving the demand for our unique services. With Dan and Benji driving sales and Nathan handling photography and production, we laid the foundation for our goal to support local businesses worldwide.

2017 – Our first lanyards!

2018 – 2020: Progress, Highlights, and Navigating COVID

Our journey from 2018 to 2020 was characterised by rapid growth and diversification. Responding to client demands, we expanded our services to include Google listing profile management, SEO, social media, and Google Ads. Our team grew, welcoming Pat, our first hire, who now manages one of our biggest departments. By May 2019, we celebrated reaching 1,000 subscribers, a testament to our team’s hard work and the value we provided to local businesses.

However, the onset of COVID-19 in 2020 posed unprecedented challenges. We faced a significant loss of subscribers overnight. Yet, this period defined us. We adapted our services, enhanced the customer journey, and, through resilience and teamwork, not only survived but also expanded into Australia. This expansion marked a significant milestone, allowing us to support even more businesses in navigating the digital landscape.

2021 – 2023: Continued Growth and New Horizons

The last three years have been a period of continued growth and achievement. Our team has grown to 30 legends, each contributing uniquely to our mission. Every year has been record-breaking, allowing us to help an increasing number of businesses. Our dual-market operation in the UK and Australia is proof of our success and the trust our clients place in us.

2023 – Summer party!

2024: Looking to the Future

As we look to the future, our goals are as ambitious as ever. We aim to dominate the digital marketing space globally, helping businesses thrive in an increasingly digital world. With trends online evolving rapidly, the need for our services is more critical than ever. We are excited about the future, ready to face new challenges, and eager to continue supporting local businesses in achieving their online aspirations.


Reflecting on the past seven years, we are filled with gratitude for the journey so far. From our humble beginnings to navigating a global pandemic and expanding internationally, our mission has remained the same: to help local businesses excel online. As we celebrate this milestone, we look forward to many more years of innovation, growth, and success. Here’s to the next chapter in the Local Insights story – may it be as rewarding and impactful as the last!

2024 – Our most recent Beersies – here’s to many more!