Transforming Local Businesses: The Local Insights Success Story

In today’s business landscape, local businesses face the challenge of an increasingly crowded marketplace, and with more and more people turning to the internet to find services, it’s never been more important for businesses to stand out online. This is where digital marketing plays a significant role in reaching and engaging with customers effectively.

Local Insights has emerged as a leader in this evolution, offering local businesses the tools they need to stand out online. We ultimately equip businesses with the means to elevate their online presence, attract local customers, and drive growth in their communities.

The Local Insights Approach

At Local Insights, we initiate every new project by taking time to understand each client’s distinct needs and challenges, ensuring our approach is precisely aligned with their unique objectives.

Our expertise in digital marketing allows us to craft customised strategies for Google Listing Optimisation, SEO, social media marketing, Google Ads and more.

We pride ourselves on our innovative solutions, which set our clients apart in the digital landscape. These include integrating cutting-edge virtual tour technology and bespoke management of Google listing profiles.

This client-centric and adaptive approach ensures that we deliver exceptional results that are as unique as the businesses we serve.

Success Stories

GLO Case Study: Le Deli Robuchon Kings Road

Le Deli Robuchon already had a deli in Piccadilly and a restaurant in Mayfair, but they sought our expertise for the launch of their new venue in Chelsea. 

Initiated in March 2023, well ahead of the planned opening later in the year, we implemented strategic early preparations to optimise visibility and engagement. Our team used advanced tools to emulate how people search for Delis in Chelsea so we can identify the most popular searches and enhance where they appear for those searches. Now, when people within Chelsea are searching for a Deli, Le Deli Robuchon can be found second for “Deli near me” and third for “Deli in Chelsea”.

The results in their first full month of operation were outstanding. They achieved 5,388 views on Google Search, 3,823 on Google Maps, 1,147 direction requests, and 686 website visits.

Le Deli Robuchon offers a selection of freshly made pastries, breads, sandwiches, salads, and desserts, all made with the highest-quality ingredients sourced from local producers. If you’re in the area, we recommend checking them out!

And a big shout out to Aaron, our Head of Account Management, and the rest of the Account Manager and Creative team for making these results possible!

Social Media Case Study: Bobby’s Restaurant Leicester

We work closely with Bobby’s, a renowned restaurant in Leicester serving authentic Indian vegetarian food. We created a dynamic social media strategy that continues to significantly boost their online presence.

Known for its vibrant vegetarian offerings, from street food favourites to traditional Gujarati thalis, Bobby’s sought to amplify their digital engagement.

We have achieved some fantastic results so far. For example, during October, we generated over 30,500 impressions and more than 3,000 engagements across their social platforms.

A standout moment earlier in the year was our giveaway promoting Bobby’s exquisite afternoon tea. This initiative heightened interest and interaction with over 300 profile visits (Instagram) and attracted nearly 100 new followers (Instagram). Our strategic approach at Local Insights continues to help Bobby’s grow on social media, showcasing their restaurant’s rich and authentic dining experience. We definitely recommend checking them out if you’re in Leicester!

Excellent work from Kate, our Social Media Account Manager, and the rest of the Social Media team for these amazing results!

Strategies for Success

In our journey of transforming local businesses, adaptability has been essential. We’ve swiftly responded to market shifts, from tailoring solutions to meet evolving client needs to navigating the challenges brought on by the COVID-19 pandemic, guiding businesses through lockdown and altered shopping experiences. Our commitment to staying one step ahead is evident in our proactive approach to Google updates and online trends, ensuring our clients remain competitive.

None of this would be possible without our team’s expertise and dedication, the driving force behind our clients’ success. Moreover, our emphasis on continuous learning has been vital, enabling us to stay ahead of digital marketing trends and consistently deliver value to our clients.

If you’re ready to experience similar growth and success or have a question about one of our services, get in touch today and discover how our tailored strategies can benefit your business.